Picking the right publishing platform is one of the most
common confusion faced by digital publishers and content marketers these days.
Often they have to decide between picking a brand new publishing platform or switch
over to a different platform from the existing one.
Most of the organizations and businesses choose a digital publishing platform
first and later on find it hard to fine-tune their business needs with it. So,
it is advised to consider some aspects before you make any decision and ask
some questions such as -
- What are your basic needs and high priority tasks?
- Which feature does your organizational requirement demands right now?
- Do you have a technically equipped team?
Answers to these questions will ease your decision making.
Remember, whichever platform you choose, it has to ultimately help you in
generating more revenue. It is better if the platform offers external SEO tools
too. And, it is necessary that your digital
publishing platform is user-friendly and intuitive for both the
technical and non-technical staff. Apart from this, also ensure that the
platform you choose offers multi-channel publishing and delivery options. With
the increasing number of mobiles and smart devices, it is necessary to reach
audiences on mobile and other such devices. For instance, mobile
distribution platform enable you to serve your content and services on
mobile and smart handheld devices.
Lastly, security is the most crucial aspect in choosing a
publishing platform. Make sure what security measures and features are being
offered to you. And, also ensure to check for any loophole or security issue
with your technical team.
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