How to Pick a Right Publishing Platform?

Picking the right publishing platform is one of the most common confusion faced by digital publishers and content marketers these days. Often they have to decide between picking a brand new publishing platform or switch over to a different platform from the existing one.

Most of the organizations and businesses choose a digital publishing platform first and later on find it hard to fine-tune their business needs with it. So, it is advised to consider some aspects before you make any decision and ask some questions such as -

•  What are your basic needs and high priority tasks?
• Which feature does your organizational requirement demands right now?
• Do you have a technically equipped team?

     Answers to these questions will ease your decision making. Remember, whichever platform you choose, it has to ultimately help you in generating more revenue. It is better if the platform offers external SEO tools too. And, it is necessary that your digital publishing platform is user-friendly and intuitive for both the technical and non-technical staff. Apart from this, also ensure that the platform you choose offers multi-channel publishing and delivery options. With the increasing number of mobiles and smart devices, it is necessary to reach audiences on mobile and other such devices. For instance, mobile distribution platform enable you to serve your content and services on mobile and smart handheld devices. 

Lastly, security is the most crucial aspect in choosing a publishing platform. Make sure what security measures and features are being offered to you. And, also ensure to check for any loophole or security issue with your technical team. 

What to do After Investing in a Digital Publishing Platform?

Investing in a digital publishing platform is a right step in ensuring you generate and distribute top- notch content. But, the major concern is to know from where to start and what to do, to get the most out of it. And this is not a complicated task, you can easily follow some simple steps to get the results you need. 

• The very first move or step is to create a content library. If you aim of a jump start then you need to assess your content’s value. Ensure you have ample of valuable content in your hand to deliver to your target audience. You can achieve this by creating a library but it is advised to create a list of only valuable content, not the futile ones.
• Although after partnering with a professional team or company you don’t need to worry more, but always make sure to get the most from them. There are many benefits which include an account manager who can guide you through content creation, strategy and distribution steps, and can also provide 24x7 customer support.
• Take help of various services and solutions which include custom technology solutions, content and application testing, etc. These services and solutions can give you an idea of what is working for you and what else you require to reach the desired place. All these services tell you whether the product is working in the way it was supposed to or not.

Lastly, with these simple steps, you can make your newly purchased digital publishing platform work for you in the most effective way!

7 Ways Artificial Intelligence Can Redefine the Educational Experience

We live in a world which is running on Artificial Intelligence. Today virtually every field has benefited from advancements in Artificial Intelligence from Facebook suggesting us friends to computer trading our stocks and even the cars that park themselves. One place where artificial intelligence is poised to make big changes is education. While we may not see humanoid robots teaching in classrooms but there are AI tools that help teachers and students make the most from their learning experience. These tools shape and redefine the educational experience of the future. 

International Artificial Intelligence in Education Society (AIED) hosts annual conference to bring forward the recent research and support AI throughout the international community. The next conference is planned to be held in Philippines in the month of June 2017. EdTech companies trying to make a mark in the field of AI are looking forward to the conference to understand the evolving role of AI in education. Here are a few ways AI can have an impact:

1.       Education platforms adapted to students need

One of the key ways AI can impact education is through application of higher levels of individualized learning. Adaptive learning programs are already a step forward in the direction emphasizing on certain topics and repeating what student haven’t mastered. AI could offer a machine-assisted solution to help students at different knowledge levels learn together in one class.

2.       Teachers as facilitators

No educationist has ever doubted the importance of a teacher in the educational system but the role that they play has evolved with time. In an AI landscape, while technology takes up roles like grading, serving as a place for students to ask questions and find information, teachers can act as facilitators supplementing AI lessons and providing human interaction and hands on experience for students.

3.       Taking away the load of grading from teachers

Most teachers feel that a significant amount of their time goes into grading which can be used otherwise in better ways. While AI may not completely replace manual grading, it’s getting pretty close. It’s now possible for assessment platforms to auto-grade nearly all types of assessment items, even the subjective ones in near future allowing teachers to focus more on student interaction and development. For schools and district using assessment solutions developed by Magic have been able to share that load from teachers by providing a wide variety of assessment item types. Over 200,000 students are tested every year on Magic’s platforms.

4.       Identifying the scope of improvement in curriculum

Teachers may not sometimes be aware of certain gaps in educational material leaving students confused about a certain concept. AI is capable of solving this problem. Imagine a scenario where a large number of students are found to submit wrong answers to an assignment, an AI driven system sends alerts to teacher and gives future students a customized message with hints. These kind of systems help fill the gaps in explanation that can occur in course material

5.       Continuous feedback for learners and facilitators

Intelligent systems today are not just helping teachers to create courses customized to student needs but also provide feedback about the success of the course material. These systems are capable of generating student progress reports and map them to time spent by students on a task or an assignment. These could be valuable insights for teachers to perform required remediation either in the learning process or learning material.

6.       Making trial and error learning less intimidating

Trial and error is a critical part of learning process but for many students , the idea of failing inn this process can be daunting. AI has a role to play here by providing a judgement free environment to experiment and learn with AI tutors playing the role of a learning companion rather than an authority. 

7.       AI driven recommendation engines to help students find the best school and programs

Data powered by AI can change the way schools interact with their current and prospective students. Intelligent recommendation engines help students find the most suitable school or program based for their capabilities and interests. AI is not just helping students find the best fit but also helping them going through a guided training that can ease their transition between college and high school. 

With EdTech players focusing their energies in this direction, AI has to potential to radically change just about everything in the teaching-learning landscape.