Mobile and social are the two words taking the world by the storm today. In fact every industry is gaining benefits from these buzz words. Conventional websites are increasingly taking a backseat to mobile apps and social networks that deliver fast, better experience. A growing array of mobile distribution platforms and resources have emerged that help publishers prepare and deliver customized content.
Many big players dealing in education and other sectors have embraced digital publishing platforms as they are handy digital publishing tools. The problem these tools are solving is not just user experience, but most importantly, they have no choice but to have a presence where most of their users are spending most of their time. The shift to mobile distribution platforms amplifies all the problems of the open web-slow loads, bad ads, and bad user experience. They provide benefits to all parties involved. The users get instant access to content in a format that loads quicker. It helps publishers gain access to new and potentially large audiences.
Mobile distribution platforms are simple to use. With little research and help, you create, circulate and sell your content through these platforms. They have a number of user-friendly features to enhance user-experience. Publishers can also analyze the effectiveness using the analytics. Analyzing the usage trends help in making robust business decisions.
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